Myth: louder audio wins on social
The correction worth crediting: platforms normalize loudness, so over-limiting just makes you sound squashed at the same volume as everyone else. Aim for the target, not the ceiling.
— TikTok/YouTube loudness targets explained (around -14 LUFS) [reference] via Streamloots audio guide — link
— Free loudness meter plugin for any NLE [free] via Youlean — link
— Curtis Judd on dialogue clarity over raw volume [tutorial] via Curtis Judd — link
Mix for clarity, hit the LUFS target, stop limiting. Worth a look if your voiceovers sound flat.
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Myth: louder audio wins on social
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