<b>The tiler whose website finally agreed with his listing</b>

<b>The tiler whose website finally agreed with his listing</b>

Meet a tiler in Bristol with a clean Business Profile and a website that, oddly, never reinforced it. He'd done the listing work and assumed the site was a separate thing. It wasn't.

We looked at his contact page. No embedded Google Map. The address was an image, not text. The phone was a graphic too — a designer's habit. Nothing on the site echoed the location signals in his profile, so the two never corroborated each other.

Google wants consistency between your listing and your website. A real, embedded map of your location, your name-address-phone in actual selectable text, and LocalBusiness schema all tell the algorithm the site and the listing describe the same real place — which strengthens both.

We added an embedded map centered on his address, rewrote the contact details as plain crawlable text matching his listing exactly, and added LocalBusiness structured data.

No dramatic next-day jump. These are corroborating signals, not switches.

Over about a month his pack position for 'tiler Bristol' firmed up from a flickering fourth to a stable second, and his listing started winning a wider area. Enquiries rose from 11 to 22 a month.

The lesson: your website should echo your listing — embedded map, text-based name-address-phone, LocalBusiness schema — so Google sees the same business twice and trusts it more.