<b>Bet on the boring consistent poster</b>

<b>Bet on the boring consistent poster</b>

Real talk: the creator who went viral once is a lottery ticket. The one posting daily for a year is a machine you can rent.

Sourcing isn't just reach — it's reliability. A steady 4-posts-a-week creator hits your deadline, stays on brief, and won't ghost mid-campaign.

— check their last 30 days, not their best post
— gaps and bursts = flaky, expect chaos
— steady cadence = a pro who delivers

Flash fades. Consistency ships. Hire the workhorse.

Audit one prospect's last 30 days before lunch.