Myth: target as many countries (geos) as possible to find winners

Myth: target as many countries (geos) as possible to find winners

Today: "geo" just means the country you show ads to. New buyers often select 30 countries at once, thinking they're casting a wide net.

Reality: you're really running 30 tiny tests with too little data in each. Your budget gets sliced thin, every country looks random, and you can't tell signal from noise.

Think of it like tasting 30 soups with one spoonful each — you learn nothing about any of them.

Better: pick 1-3 countries that match your offer's language and payout, and give them enough budget to actually speak.

Try this: open your campaign and cut your geo list down to 3 countries today.

Narrowing isn't losing — it's focusing.