Campaign template — the reusable build asset

Campaign template — the reusable build asset

Stop building campaigns from scratch. Build one template per vertical, clone it, change three fields. Here is the construction checklist.

— Traffic source: pre-set with the correct cost model (CPC, CPM) and currency. Wrong currency silently corrupts ROI math.
— Tracking domain: assign a clean, vertical-appropriate redirect domain. Never share a gambling domain with a nutra campaign.
— Cost setting: lock the model so cloned campaigns inherit it. Auto from postback where supported, manual update cadence where not.
— Postback URL: pre-filled with your network's tokens and your dedup rule active.
— Traffic distribution: default to a single path at 100%, not an empty rule. Empty rules drop traffic to a 404.
— Naming: enforce your schema in the template name so clones stay compliant.
— Conversion cap and budget cap: set a sane default ceiling so a cloned test cannot run away overnight.

Validation before saving as template:
— Push one test click through end to end and confirm it lands.
— Fire one test postback and confirm it attributes.

One validated template means every future launch in that vertical inherits a working pipeline. You only test the three fields you changed.

Save this template. Clone it for the next launch.