<b>Could I be losing conversions to click flooding I'm not even doing?</b>

<b>Could I be losing conversions to click flooding I'm not even doing?</b>

Q: My install numbers seem low for my spend. Could another source be stealing credit?

A: Very possibly — and click flooding is the usual culprit. It's an attribution attack where a bad actor fires huge volumes of fake clicks hoping that when a real user organically installs, the last click before install gets credited to them. Last-touch attribution rewards whoever clicked most recently, so the flooder steals your conversion.

Signs you're a victim, not a perpetrator:

— Abnormally long click-to-install time on competing sources — flooders rely on luck, so their "winning" clicks are often hours or days old.
— A low click-to-install rate on a source claiming many conversions.
— Your genuine clicks losing attribution disputes despite tight timing.

The defense lives in the measurement partner: ask whether they enforce click-to-install-time anomaly filtering and click validation. Reputable attribution providers already strip the obvious flood.

Short version: weak numbers can mean someone's flooding clicks to hijack your installs. Push your attribution provider on their anomaly filters.

Still stuck? Drop your case in the comments.