<b>'Best time to post' is dead — velocity in the first hour isn't</b>

<b>'Best time to post' is dead — velocity in the first hour isn't</b>
Sources say the upload-time obsession is mostly noise now because browse serves your video whenever a matched viewer is active. What actually moves is whether your video earns clicks fast once it does surface. A contact calls publish-time 'a 2019 lever.'
What this means for you: stop agonizing over 3pm vs 5pm and put that energy into the title-thumbnail combo and a notification-worthy first frame. The algorithm will find the right moment; your job is converting that moment.
Confidence: medium. Widely echoed by people with backend access.