<b>Audience geography moves RPM more than most creators model</b>

<b>Audience geography moves RPM more than most creators model</b>

Thesis: the share of a creator's audience in high-ad-rate countries is one of the largest, most underappreciated determinants of RPM — often a 3–5x lever between geographies.

Context. Advertisers pay far more to reach viewers in certain markets, driven by purchasing power and ad-market maturity. A view is not a view; its value depends heavily on where the viewer is.

Findings. Reported RPMs for audiences concentrated in top-tier ad markets run several times higher than for audiences concentrated in low-rate markets — a gap that can dwarf niche effects. Two creators in the same niche with the same views can see multiples of difference purely from audience mix. Content language and topic strongly steer that mix.

Caveats. Per-country RPM figures are creator-reported and vary with season and niche; platform-side adjustments to how regional views monetize are opaque. The 'top market' premium also shifts year to year.

Implications. Treat audience geography as a primary input to any RPM forecast, and recognize that topic and language choices are implicitly geography choices.

What we still don't know: stable, platform-published per-country RPM tables, which would let creators model geography precisely instead of guessing.