<b>Going narrower made me more money. Counterintuitive but true.</b>

<b>Going narrower made me more money. Counterintuitive but true.</b>

Had a broad "home goods" affiliate site. Mediocre everything.

Burned it down to one thing: small-space apartment gear.

What narrow buys you:
— you become THE answer, not an answer
— merchants give you better rates when you're a category authority
— your email list is one tight audience you can pitch repeatedly
— content writes itself because you know the buyer cold

Revenue per visitor tripled even though total traffic dropped. Fewer, hungrier readers beat a broad bored crowd.

Pick the narrowest slice you can defend. Cut everything else. Specificity pays.