"Add FAQ schema to win rich results."

"Add FAQ schema to win rich results."

That ship sailed.

Google restricted FAQ rich snippets to authoritative gov/health sites in 2023. Bolting FAQPage markup onto your blog post wins you nothing in the SERP now. Here's the on-page playbook that still works:

— Write the actual Q&A in the visible page body, as real H2 questions with direct answers underneath.
— Answer in the first sentence, then elaborate. That front-loaded answer is what gets pulled into AI summaries and snippets.
— Use the literal question phrasing people search — "how long should a title tag be", not "Title Length Considerations."
— Keep each answer self-contained. A passage that makes sense lifted out of context is a passage that gets quoted.
— Skip the JSON-LD theater for FAQs. It's dead weight on most pages now.

The markup was never the point. (People cargo-culted the schema and forgot the actual answers were doing the work. Strip the schema, keep the answers, lose nothing.)