<b>Heard: some advertisers throttle pop payouts and call it 'fraud scrubbing'</b>

<b>Heard: some advertisers throttle pop payouts and call it 'fraud scrubbing'</b>
Nothing changed on your side. Your approval rate drops, the advertiser cites 'quality', and the shaved conversions never get itemized.
— The pattern: it spikes right after you scale, exactly when shaving is most profitable for them.
— The defense: log your own click-to-conversion data independent of the advertiser. When 'scrubbing' has no per-conversion reason codes, it's a budget throttle wearing a fraud costume.
— Our read: 'quality adjustment' with no evidence is the oldest shave in pop.
— confidence: medium
developing...