<b>Server-to-server postbacks vs pixels for FTD tracking</b>

<b>Server-to-server postbacks vs pixels for FTD tracking</b>

Forex FTDs fire days after the click, often server-side, often cross-device. Pixel tracking quietly loses them.

<b>What they are:</b> A pixel fires in the browser on conversion. A server-to-server postback fires from the advertiser's server using a stored click ID.

<b>Best for:</b> Postbacks for any conversion that happens off the original device or weeks later — i.e. every forex FTD. Pixels only for instant, same-session events.

<b>Postback pros:</b>
— Survives cookie loss, ad-blockers, and cross-device deposits
— Carries the exact event (KYC vs FTD vs re-deposit) with payout

<b>Postback cons:</b>
— Requires the network to support and correctly pass your click ID
— Misconfigured macros silently drop conversions — test with a real deposit

<b>Pixel pros:</b>
— Trivial to set up, no click-ID plumbing

<b>Pixel cons:</b>
— Dies on cross-device, blockers, and any delayed deposit
— Browser-side, so it's spoofable and inflatable

<b>Who should skip this:</b> Nobody in forex should rely on pixels for FTD. If a network only offers a pixel for deposits, treat their tracking as unreliable and weight the deal accordingly.

Verdict: Postbacks or you're flying blind.