"Just get more traffic" doesn't fix a low RPM
Classic cope. "My RPM is $3 but I'll 10x traffic." Cool, now you have 10x of a leaky bucket.
Here's what nobody says: if your traffic is low-intent (Pinterest, viral social), more of it can DROP your RPM because Google sees junk-quality sessions and fill softens.
I doubled social traffic once — RPM fell from $5 to $3.80. Total revenue barely moved.
Fix the RPM on the traffic you have first: ad placement, page speed, content depth. THEN scale.
Quality of session beats raw pageviews. Steal it.
AdSense Trenches
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"Just get more traffic" doesn't fix a low RPM
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