Myth-bust: "Hook them in 3 seconds"

Myth-bust: "Hook them in 3 seconds"

The 3-second rule is a holdover from interruptive feeds. On platforms where people actively scroll for entertainment, the real cliff is frame one.

— The myth: you have 3 seconds to land the hook
— The correction: the swipe decision happens before second one — on the opening frame's motion and face direction
— What to steal: open mid-motion, not on a static title card. A hand already reaching, a head already turning
— Why it works: motion that's already in progress reads as "this started without me," which kills the scroll reflex

⭐ Pick of the week: the best openers have no "intro" at all — they drop you into the middle of a moment, then explain backward.