28 June 2026
What's a consent string and why does my advertiser want it? Q: My network suddenly requires a "consent string" in the postback. What is that? A: A consent string is a compact, encoded record of exactl…
27 June 2026
What counts as a "duplicate" lead, exactly? Q: I'm getting dinged for duplicates but these feel like different people. How is duplicate defined? A: "Duplicate" is broader than "same person twice," and…
26 June 2026
Should I trust pixel tracking or server postbacks for clean reporting? Q: My numbers differ between the pixel and the postback. Which is the honest one? A: Neither lies, but they measure different mom…
25 June 2026
Is incentivized traffic against the rules, or just frowned upon? Q: I reward users for completing offers. Some networks ban it. What's the actual issue? A: Incentivized traffic — where the user gets a…
24 June 2026
Why do datacenter IPs get my traffic flagged? Q: Some of my real users come through datacenter IPs and get penalized. What's the logic? A: An IP address belongs to a range, and those ranges are classi…
23 June 2026
My approval rate dropped overnight — what changed? Q: Same traffic, same offer, but approvals fell off a cliff yesterday. Why? A: Sudden cliffs almost never come from your traffic — they come from a c…