<b>Should I build my channel on trends at all?</b>

<b>Should I build my channel on trends at all?</b>

<i>"Is a trend-chasing account a real strategy or a treadmill?"</i>

Great question. Short answer: trends for discovery, pillars for retention.

Longer answer: pure trend-chasing brings in viewers who followed the trend, not you — they don't stick. The accounts that compound use trends as the top of the funnel (reach spike) and route that attention into 2-3 repeatable content pillars that define why someone follows. Roughly: 30% trend bait, 70% pillar content.

Verdict: don't pick trends OR pillars. Use trends to get found, then immediately give new viewers a reason to stay. A trend without a pillar behind it is a rented audience.