<b>Q: My social commerce return rate is way higher than my website's. What's going on?</b>

<b>Q: My social commerce return rate is way higher than my website's. What's going on?</b>

A: Impulse channels create impulse returns. Social buyers decide in seconds off a single video, so expectations are looser and returns spike — especially on apparel and anything size-dependent. It's not necessarily your product; it's the buying context.

What brings it down:

— Put sizing, dimensions, and material clearly in the video and product card, not just on a linked page nobody opens
— Show scale — the product next to a hand, a body, a common object
— Address the most-returned reason head-on in content ("runs small, size up")

Also worth knowing: track return rate per product, not as a shop average. Usually one or two SKUs drive most of it. Fixing the content on those, or pulling them, moves your whole number more than anything else. High returns also drag your shop health score, which throttles reach — so this isn't just a margin issue, it's a visibility one.

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