<b>Confirmed: half the 'pop fraud' buyers complain about is misattributed click-injection</b>
The symptom looks like pop garbage — installs with no engagement, conversions that never retain. The cause is downstream injection claiming credit your pop actually earned.
— Why it matters: you cut a clean pop source for 'fraud' that was really an attribution thief sitting between you and the offer.
— The test: compare time-to-conversion. Injection conversions cluster suspiciously fast after click. Real pop conversions spread out.
— Our read: blaming the source is easy; the leak is usually in the tracking chain you didn't audit.
— confidence: medium
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