<b>The podcast show-notes network big brands are quietly farming</b>
Word is the savvier consumer brands found a clean, hard-to-replicate link source the SEO tools barely surface: podcast show notes and episode pages.
Why it's a smart play and how to spot it:
— Founders go on niche podcasts, the host links them from the episode page — contextual, aged, on a real domain with real listeners
— These rarely show as 'guest post' patterns because each is a genuine appearance
— Spot a competitor doing it: filter their referring pages for /episode/, /podcast/, /show/ URL patterns and Libsyn/Buzzsprout/Captivate hosts
The footprint is almost impossible to fake at scale because it requires actual interviews. Multiple D2C and B2B SaaS profiles show 30-50 of these, and they're some of the stickiest links in the whole profile. The tools undercount them, which is exactly why they're undervalued. Watch this space.
Profile Autopsy
@ProfileAutopsy
<b>The podcast show-notes network big brands are quietly farming</b>
Этот пост опубликован в Telegram-канале Profile Autopsy. Подписаться можно по ссылке: @ProfileAutopsy.