<b>Timezone handling for a global audience</b>

<b>Timezone handling for a global audience</b>
If your followers span continents, you need per-channel timezones, not one account-wide clock. Most tools quietly use a single zone.

✔ Sprout: per-profile timezone, schedules display in local time
✔ Loomly: set timezone per calendar, clear UTC offset shown
✖ Buffer: one timezone per channel but no easy multi-zone view
✖ Later: account-wide timezone, manual math for other regions

Best for: Sprout/Loomly if you manage brands in multiple regions.
Price: Loomly $42/mo, Sprout $199/seat/mo.
Pick this if you post for US and EU at once: Loomly's per-calendar zones stop the off-by-six-hours mistakes. Single-zone tools cost you peak slots abroad.