<b>Hot reminder: coupon sites are eating your last click</b>

<b>Hot reminder: coupon sites are eating your last click</b>

You do the real work — review, comparison, the buyer's intent. Then at checkout the buyer opens a new tab, searches "[tool] coupon code," lands on a coupon aggregator, and that site's cookie overwrites yours on the final click.

Last-click attribution hands the entire commission to the parasite that contributed nothing but a discount that shrank the sale.

For SaaS specifically this is brutal because:

— Buyers are price-sensitive and reflexively hunt for codes before paying.
— The vendor's own "apply coupon" field invites the tab-switch that costs you the sale.
— Many programs don't exclude coupon domains, so they're not just allowed, they're winning.

You're the content layer. The coupon site is the toll booth at the exit you built the road to.

Verdict: last-click rewards the closer, and the closer is rarely you.