<b>Spotting a false recovery</b>

<b>Spotting a false recovery</b>
This week on the radar: reads on why a bounce isn't always a comeback.

Confirmed:
— <a href="https://search.google.com/search-console">Search Console</a> — a one-week impressions blip without sustained click recovery usually reflects volatility settling, not a true rebound.
— <a href="https://status.search.google.com/">Search Status Dashboard</a> — recovery only counts as real if it holds past the rollout's confirmed end.

Chatter:
— <a href="https://www.seroundtable.com/">Roundtable</a> — readers warn that mid-rollout gains often reverse before the update closes.

Read this:
— <a href="https://www.gsqi.com/marketing-blog/">Glenn Gabe</a> — on the "dead-cat bounce" pattern in update recovery curves.

One to bookmark: Glenn Gabe's recovery-pattern writeups — they teach you to wait for the close.