<b>Heard: in-app pop supply is shifting as mediation SDKs tighten</b>

<b>Heard: in-app pop supply is shifting as mediation SDKs tighten</b>
Mobile mediation layers keep squeezing intrusive interstitial-style pop. Supply that lived inside certain SDKs is migrating to web wrappers.
— The signal: your in-app pop volume drops while 'mobile web' inventory on the same network spikes. Same users, new shell.
— Why it matters: in-app device signals are richer than web. As traffic migrates to wrappers, your targeting precision drops even if volume holds.
— Our read: networks reclassify supply faster than they tell you, and your performance models silently go stale.
— confidence: medium
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