<b>Cut bounce 10 points and session RPM can rise more than 10%. The math compounds.</b>
Bounce shrinks pages/session, which shrinks EPMV directly. Each retained visitor sees ad units on page 2, 3...
illustrative, 100k sessions:
— Bounce 65%, pages/session 1.5, EPMV $14
— Bounce 55%, pages/session 1.9, EPMV $17
— Same page RPM, +27% session revenue
The lift isn't linear because retained sessions are also more viewable (real readers scroll into mid-content units).
So what: a related-content module is an ad-revenue product, not a UX nicety. ▲ +27% EPMV from -10pt bounce.
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<b>Cut bounce 10 points and session RPM can rise more than 10%. The math compounds.</b>
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