<b>Whispers: merchants moving codes behind email/account gates</b>

<b>Whispers: merchants moving codes behind email/account gates</b>
We hear a wave of DTC brands are killing public codes entirely — the only working discount now arrives via their own email pop-up or loyalty app. Nothing for a coupon site to list, by design.

Caveat: a strategy several brand-side marketers describe, not an announced policy.

<b>Why it matters:</b> "There is no public code" is becoming the answer for whole categories. Deal sites that pivot to documenting the gated path ("how to get the welcome offer") keep the query; sites listing fake codes get the C&D. Developing...