<b>The unlinked-mention arbitrage your competitors are leaving on the table</b>

<b>The unlinked-mention arbitrage your competitors are leaving on the table</b>

Word is the established brands have stopped doing the one outreach play with the highest hit rate: link reclamation. That's free intel and free links sitting in everyone's footprint.

How to mine a competitor's miss:
— Search their brand name in Google minus their own domain — every page that names them without linking is a reclaimable mention
— Image attribution is the goldmine: find sites using their charts, screenshots or original graphics with no credit link
— Run it on YOURSELF first: most brands have 50-200 unlinked mentions they never claimed

The pattern across profiles: the louder a brand is in PR, the bigger its pile of unclaimed mentions. One fintech I looked at had 300+ press hits and linked back from barely a third. That's not a content problem, it's a follow-up problem. The links are already half-built. Watch this space.