<b>The branded-anchor floor every survivor sits above</b>

<b>The branded-anchor floor every survivor sits above</b>

Here's a number worth memorizing: the brands that walk through core updates untouched almost all keep branded plus naked-URL anchors above 50% of their total anchor cloud. Below that floor, the profile reads as manipulated.

Why it matters when you audit a rival:
— Pull their anchor distribution. If branded is under ~35% and keyword-rich anchors dominate, they're living on borrowed time
— A site with almost NO branded anchors has no real audience typing its name — that's a footprint, not a brand
— The strongest profiles look 'boring': mostly the brand name, the bare URL, and 'click here' / 'this site' junk anchors that real humans actually use

Multiple aggressive affiliates show the inverse — a sea of exact-match and a trickle of branded. That ratio predicts who's next when the algorithm tightens. Read the floor. Watch this space.