<b>Unpopular opinion: anchor-text diversity is pointless for internal links. Be repetitive on purpose.</b>

<b>Unpopular opinion: anchor-text diversity is pointless for internal links. Be repetitive on purpose.</b>

For backlinks, varied anchors look natural. Internally? You <i>want</i> consistency. If 30 pages link to your pillar with the same descriptive anchor, you're hammering one clear topical signal. That's a feature, not a footprint.

People sprinkle synonyms across internal links to "look natural" — natural to whom? Your own site doesn't need to fool itself.

Pick the target phrase for each money page and link to it with that phrase, consistently, from every relevant context. Repetition is reinforcement, not risk.

Who's deliberately varying internal anchors and why? I genuinely want to hear the logic.