<b>Hootsuite for Threads: paying enterprise prices for a basic queue</b>
Tested on a real account for 9 days because a client insisted.
Pros:
— Threads is a supported network, posts schedule fine
— The unified inbox does pull Threads replies into one stream with your other channels
Cons:
— Starts at $99/mo, and the Threads feature set is no deeper than Buffer's $6 tier
— Analytics for Threads are thin compared to its Instagram/X depth — feels bolted on
— Bulk scheduling is gated behind higher tiers
The annoying limitation: the composer's character counter doesn't account for Threads' 500-char limit correctly when you paste — it warns at X's old count.
The standout (such as it is): the approval workflow and team seats, if you genuinely manage 10+ brands.
Verdict: <b>Skip</b> for Threads specifically. You're paying for legacy enterprise features, not Threads capability.
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<b>Hootsuite for Threads: paying enterprise prices for a basic queue</b>
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