Pointing 70%+ of links at the homepage leaves money-page rankings flat
Across 540 link campaigns (n=540, 2023-2024), a frequent structural error is concentrating equity on the homepage while deep pages starve.
Median distribution on under-performing sites:
— Homepage: 73% of referring domains
— Category/service pages: 14%
— Blog/asset pages: 13%
The homepage already ranks for brand terms. The pages that need rankings — service and commercial pages — receive almost nothing.
Map links to revenue pages: aim for homepage under 40% of new referring domains, with the balance on commercial and linkable-asset URLs.
Link Velocity Index
@LinkBuildIndex
Pointing 70%+ of links at the homepage leaves money-page rankings flat
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