Raw AdSense vs a mediation layer
Raw AdSense vs running it through a mediation platform (Ezoic / etc) — depends purely on traffic volume.
Under ~10k sessions/day: stay raw. Mediation tools want a cut and need data to optimize — below that they just add latency and confuse your numbers.
Above that: a real ad layer running header bidding fills your slots with competing demand, not just Google. Saw RPM jump 30-60% when bidders actually fight for the impression.
Volume is the line. Below it, raw wins on simplicity.
Test it on one site first.
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Raw AdSense vs a mediation layer
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