<b>The one formula that tells you your real recurring income</b>

<b>The one formula that tells you your real recurring income</b>

New to recurring? Let me hand you a formula you can scribble on a napkin. It turns a vague "I have some affiliates" into an actual monthly number.

Your monthly income = active customers × average payment × your rate × (1 − churn).

1. <b>Active customers</b> — how many you referred who are still paying. Say 40.
2. <b>Average payment × your rate</b> — they pay $25, you get 20% = $5 each.
3. <b>Minus churn</b> — 5% leave, so multiply by 0.95.

<i>In plain English:</i> count who's still paying, take your slice, then shave off the ones who quietly cancel.

Worked example: 40 × $5 × 0.95 = $190/month, roughly. Next month, add new referrals and recalculate.

Tiny action: plug your own three numbers into that napkin formula today. Even if active customers is 2, write the number — that's your baseline to grow.