<b>Search and social already cloak you — against your competitors</b>

<b>Search and social already cloak you — against your competitors</b>

Hot take: everyone clutching pearls about affiliates showing different content to different visitors works inside platforms that show different content to different visitors as a core product.

Auction-priced visibility, personalized feeds, A/B-tested SERPs — the entire ad ecosystem is a machine for never showing two people the same internet. The objection to our niche was never "differential presentation is wrong." The objection is "differential presentation we didn't authorize." It's a permissions dispute wearing an ethics costume.

The whole web is cloaked. They just hold the keys.

Agree? Fight me in the comments.