Today: watching one list go stale, day by day
Subscriber freshness is how recently someone tapped "Allow." Fresh subscribers are like warm bread; old ones go stale. One buyer decided to measure exactly how fast.
He tracked the same audience's click rate by their age:
— Day 0–3 old: 1.4% CTR
— Day 4–14 old: 0.8% CTR
— Day 15–30 old: 0.4% CTR
— Older than 30: 0.15% CTR
Seeing that curve changed everything. He realized fresh subscribers were worth roughly 9 times more than month-old ones, so he started bidding more to reach new subscribers and less for old.
Profit per send climbed because his money chased the warm bread.
Try this: in your reporting, see if you can view results split by subscriber age. Even a rough split teaches you which clicks deserve your dollars. Excellent curiosity today.
Push 101
@push101_guide
Today: watching one list go stale, day by day
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