Disclosure Desk
Disclosure Desk
@DisclosureDesk

Long livestreams need repeated affiliate disclosures, not one notice buried at the start

Long livestreams need repeated affiliate disclosures, not one notice buried at the start

A disclosure shown only at the opening may miss viewers who join later, return after a break, or watch one segment. Treat it as part of the viewing experience, not a one-time setup.

Use a clear rhythm:
- Show it when the product is first introduced.
- Repeat it when a new segment starts, after a meaningful pause, and when the audience changes.
- Keep it visible long enough to read, and say it clearly for viewers without sound.
- Place it near the product link or purchase prompt.

Do not rely on "affiliate link" alone if viewers may not understand the relationship. Say: "I may earn a commission if you buy through this link." Keep the disclosure close to the endorsement and as noticeable as the sales message.

Before going live, add disclosure moments to the run of show. Check that overlays, captions, and chat messages remain readable on mobile screens.

For long streams, repetition makes disclosure effective: introduce it, repeat it at natural decision points, and keep it visible whenever the recommendation is active.
Этот пост опубликован в Telegram-канале Disclosure Desk. Подписаться можно по ссылке: @DisclosureDesk.
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