The "chase high-CPC keywords" myth

The "chase high-CPC keywords" myth
Insurance, lawyer, mortgage — yeah the $40 CPC screenshots. Stop drooling.
Reality I learned the hard way: high-CPC niches have brutal advertiser competition AND low fill on long-tail pages. My "mesothelioma-adjacent" page got $0.30 clicks because no advertiser was bidding on MY specific traffic.
A boring DIY-tools page out-earned it. Why? RPM is clicks-times-CPC-times-fill. Mid-CPC + high CTR + 100% fill smokes high-CPC + low everything.
Stop optimizing for the CPC number on a tool. Build for total RPM.