Myth: Pick the highest-EPC offer and route 100% to it

Myth: Pick the highest-EPC offer and route 100% to it

EPC means earnings per click. The advice: find the top one, send everything there.

The correction: a single offer absorbs cap limits, advertiser pauses, and payout cuts with zero buffer. One change and your smartlink dead-ends.

Framework — the 70/20/10 split:

— Step 1: 70% weight to the proven top offer.
— Step 2: 20% to the second-best as live backup with warm data.
— Step 3: 10% to an exploration arm testing new offers.
— Step 4: Reweight only when the explorer beats #2 over 300+ clicks.

Checklist:
☐ No single offer above 75% weight
☐ Backup offer has fresh data (under 7 days old)
☐ Explorer arm always funded

Repeat the reweight review weekly.