Playbook: set an ad refresh policy buyers won't penalize

Playbook: set an ad refresh policy buyers won't penalize
Watching: aggressive refresh is the fastest way to get flagged as low-quality supply.

— Refresh only on viewable, in-focus slots — never background tabs
— Set a 30-second minimum interval, 60s on video adjacencies
— Cap refreshes per session to avoid impression inflation
— Exclude sticky and anchored units that never leave view
— Pass a refresh signal so buyers can opt out cleanly

Impact: undisclosed rapid refresh tanks your supply quality score with DSPs. sourced