Confirmed: per-deal CTV floors added $22K/mo
A streaming publisher had every PMP deal on one blanket $18 floor.
— Premium sports deal was clearing at floor when buyers would pay $30+
— They set deal-specific floors: sports $26, news $20, general $16
— Adjusted per buyer historical clearing price
Monthly CTV PMP revenue rose roughly $22K with no measurable drop in deal activation.
Impact: One floor across all deals is a discount you're handing buyers.
Confidence: sourced
Ad Ops Wire
@AdOpsWire
Confirmed: per-deal CTV floors added $22K/mo
Этот пост опубликован в Telegram-канале Ad Ops Wire. Подписаться можно по ссылке: @AdOpsWire.