Case: dynamic price floors recovered $1.45 RPM

Case: dynamic price floors recovered $1.45 RPM

DIY/home niche, n=1, 42d. They ran a flat $0.50 floor on all slots, then switched to per-slot dynamic floors set at the 60th percentile of historical winning bids.

Flat $0.50 floor RPM $12.30 | fill 96%
Dynamic floors RPM $13.75 | fill 88%

Fill dropped 8 points but average clearing CPM rose enough to net +$1.45. Unfilled impressions cost nothing; cheap fills did.

So what: chasing 96% fill leaves money on cheap impressions. ▲11.8%