<b>The "best time to send" is mostly superstition</b>

<b>The "best time to send" is mostly superstition</b>

Popular advice: "Send Tuesday at 10am for peak open rates."

Myth. Those studies average millions of sends across industries you're not in, to audiences that aren't yours. The reason 10am "works" is that it's the default everyone copied, which means it's also when the inbox is most crowded. For one creator with one inbox, timing is noise next to relevance — a perfect message at 2am beats a weak one at the magic hour. Stop A/B testing the clock. The variable with leverage is the message, not the minute.