<b>The Dormant-Member Win-Back Sequence</b>

<b>The Dormant-Member Win-Back Sequence</b>
Lapsed members are cheaper to wake than strangers are to recruit. Build a fixed reactivation cadence triggered by inactivity, not by guilt.

☐ Trigger: 21 days no activity — fires the sequence automatically
☐ Touch 1: "here's what you missed" — 3 best threads, no ask
☐ Touch 2 (day 3): one open question on their original topic interest
☐ Touch 3 (day 7): direct invite to the next ritual with a time
☐ Touch 4 (day 14): one last value drop, then mark them cold

The SOP stops after 4 touches — pestering churns them harder than silence. Personalize Touch 2 using their join-time interest tag. Anyone who replies re-enters the active loop and exits the sequence.

Measure win-back rate: replied ÷ sequence started.

Save this for your next launch.