<b>Raising your viewability floor on purpose</b>

<b>Raising your viewability floor on purpose</b>

What it does: deliberately cuts low-viewability inventory (footer, deep below-fold) so your domain's measured viewability rises and unlocks viewability-targeted demand.

Setup effort: 2/5 — remove or lazy-gate the worst slots; watch the average climb.

RPM lift seen: counterintuitive. You lose impressions but average CPM rises as premium buyers re-enter. Net page RPM often +4 to +10% when starting from sub-50% viewability.

Pros
— Better advertiser perception, fewer blocked bids
— Fewer slots = faster page = better CWV

Cons
— If you're already at 65%+, cutting supply just costs revenue
— Hard to attribute; needs a clean before/after window

Verdict: only pull this lever if your domain viewability is under 55%. Above that, you're cutting muscle. Lift: ★★★☆☆ — Risk: ★★★☆☆
Best for: cluttered legacy layouts. Skip if viewability already healthy.