SupplyChain object hop count is a buy-side filter

SupplyChain object hop count is a buy-side filter
Watching: more DSPs now hard-filter on schain node count — paths with 3+ nodes get bid-suppressed because each hop is an extra take rate and an extra trust gap. Your inventory can be premium and still lose because it travels through one too many intermediaries.
— Count nodes in your schain object per SSP path
— Prioritize the SSPs that reach DSPs in one hop
Impact: every extra schain node shaves eligible demand. Confidence: sourced.