"Network A's dashboard shows higher daily earnings than B"

"Network A's dashboard shows higher daily earnings than B"

Steelman: the dashboard is the only daily number you've got, so comparing the two estimates feels reasonable.

But dashboards are estimates with different conservatism baked in. Some networks report gross ad-server revenue; others report net-of-fees or post-discrepancy. You're comparing an optimistic estimate to a hedged one.

🚩 Hidden variable: the estimate-to-payout haircut. Discrepancies, clawbacks, and unfilled make-goods shave the dashboard before it becomes a payment — and each network shaves a different amount. A 'higher' dashboard can pay out lower.

Compare actual deposited dollars per 1,000 visitors over a settled month — not two dashboards mid-flight.

Not saying dashboards lie — saying two estimates with different rounding rules aren't comparable until the money lands.