Category page text: enough to rank, not enough to distract buyers

Category page text: enough to rank, not enough to distract buyers

For most category pages, you do not need a long article block. You need enough crawlable text to explain the page, support the main query, and help users choose faster. A short intro of 80–150 words is usually enough when the category is clear and the product grid already does the heavy lifting.

Place the main copy above the product grid only if it helps first-time visitors understand the selection. For broad or confusing categories, keep it tight: one sentence on what is included, one on key differences, one on how to filter. For shopping intent pages, long text above the grid can push products too far down and hurt usability.

Use the lower part of the page for supporting content: buying tips, sizing notes, brand differences, shipping or return details, FAQs, and internal links to related subcategories. This keeps the page useful without interrupting the path to products. If the category is thin, add unique text that matches the actual inventory instead of repeating generic SEO copy.

Best rule: write for clarity first, then trim until every line earns its place. If the text does not help a shopper decide, compare, or narrow the list, move it lower or cut it entirely.