Hook & Link
Hook & Link
@HookAndLink

Unpopular opinion: launch-day review videos are a waste of your best content.

Launch videos spike for 72 hours then die — right as the product's commission and stock stabilize. You burned your effort on the worst window.

Evergreen 'still worth it in 2026?' videos compound. They rank, they get found by buyers ready now, and you update one pinned link instead of filming again.

Chase the launch for views. Build evergreen for income. Most pick the wrong one.

Launch-chasers, convince me.
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