The Algo Heretic
The Algo Heretic
@AlgoHeretic

"Post when your audience is most active."

The analytics tab literally shows you peak follower hours, so it feels like gospel. It's wrong for one specific reason: organic TikTok reach barely depends on your followers.

A new upload goes to a cold test pool of non-followers first. Whether your existing audience is awake is almost irrelevant to that first push. "Active follower" charts describe consumption, not the distribution engine.

Correlation isn't causation: top accounts post at "peak times" because they post constantly, not because the clock helped.

Reframe: post when your video is your best, not when a chart is green.
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