<b>This week on Reddit marketing: Reddit Ads creative that doesn't read as an ad</b>

<b>This week on Reddit marketing: Reddit Ads creative that doesn't read as an ad</b>

Roundup of what's working in the self-serve dashboard right now.

— [Case] A native-style ad written like a real post outperformed the polished banner version 2:1 on CTR (r/PPC)
— [Tactic] Use the 'conversation placement' so your ad sits inside comment threads, not just the feed (r/redditads)
— [Tool] Reddit's keyword-targeting beta for putting ads against specific search intent, not just subs (r/marketing)
— [Case] Turning comments OFF on a promoted post cut the brigade risk but also halved organic lift — a real tradeoff (r/PPC)
— [Tactic] Lowercase, no-stock-photo creative consistently beats corporate polish on this platform (r/advertising)

Editor's pick: the comments-off tradeoff — a genuinely two-sided finding, not a 'just turn them off' hot take.