<b>What a postback is, in plain English</b>

<b>What a postback is, in plain English</b>

Setting up tracking and seeing the word 'postback' everywhere? Here is the simple picture.

A postback is a quiet message the advertiser sends to your tracker to say 'this lead converted.' It happens server to server, with no page for anyone to see.

Why you need it: without a postback, your tracker counts clicks but never learns which clicks turned into paid leads. You would be flying blind.

How it flows, step by step:
— A person clicks your ad. Your tracker gives that click a unique label, often called a click ID.
— Your tracker passes that label along to the offer.
— When the person converts, the advertiser sends the label back to your tracker.
— Your tracker matches the label and marks that exact click as a conversion.

Tiny example. Click ID abc123 becomes a lead. The advertiser's postback says 'abc123 converted.' Now your tracker knows it was abc123, not abc124. That precision lets you later see which traffic source, or even which ad, made money.

The usual beginner mistake is forgetting to pass the click ID into the offer link. If it never goes out, it can never come back.

Next step: in your tracker, find the field labeled click ID or sub id, and confirm it is added to your offer link before you run any traffic.